The adoption of the use of social media by ‘celebrities’ in order to promote themselves, their music, their movies and their products can be widely seen with Twitter being one of the social networks of choice. Whilst some celebrities create their own tweets and respond to their fans in real time others may leave the task to their PR people or a company like Joolozu that offers a range of social media management solutions and manages the celebrities social profile on their behalf.

What if you are just starting out and have yet to get a foot on the ladder of success that could ultimately lead to securing your own celebrity status. You might be an actor looking to secure that first major role, a solo singer or rock band trying to obtain that coveted record deal, even an author who just wants to get their novel into the hands of someone who will enjoy reading.

How can social media help you?

If you have the skills then perhaps you have already created yourself a website to promote yourself. A blog would be an added benefit in enabling you to regularly update your website visitors with what you are doing and your latest news. Once you have built a following you will find that a blog can be a useful tool in ensuring visitors return back to your website on a regular basis.

What else could you do?

Well, you should be looking at setting up one or more accounts on the various social networks such Facebook, Twitter and YouTube. This will enable you to increase your following and promote your ‘talent’ to a wider audience. The use of social network accounts like Facebook and Twitter provide you with the potential to reach a global audience.

A talented singer / songwriter from Scotland by the name of Danny Shah did just that. He set up a profile on the social video sharing site YouTube and earlier this year he began uploading videos of himself performing his own songs for people to watch and he quickly built up a reasonable following. Then he put together a new video for his song We Are Connected. Using Facebook and Twitter, Danny forwarded a link for the video to friends, family and anyone else he could think of with a brief message to introduce the video:

Unsigned Scottish Artist Danny Shah has made pop music history by collaborating with some of the planet’s biggest popstars before he’s even signed a record deal.

The video was an instant hit and went viral. Within a week it had been viewed over 500,000 times by people around the world and received positive comments from all who watched it. Not only that it has helped Danny to get his foot firmly on that first rung of that ladder and is instrumental in building him a following of fans who are keen to see what he comes up with next. Without the use of social media this would never have been possible!

The video is included below for your enjoyment. It is the perfect example of what can be done with a little bit of thought, a knowledge of video editing techniques and some hard work.

If you are looking to establish your profile on the social networks but don’t have the skills or knowledge to do it yourself then get in touch. Alongside our Social media management solutions we also offer website design and development services at a cost to suit your budget.