Until recently the fashion industry has been slow to take up the use of social media as a marketing style to enable brands to connect with their target markets through social media platforms such as Facebook, Twitter, and YouTube.

However, there has been a recent rise in the number of fashion brands advertising a variation on the more commonly recognized role of social media manager including:

• Social Media Executive
• Social Media Director
• Social Media Analyst

It is clear that leading fashion brands are beginning to see the opportunities available to them through utilising social media in a variety of ways, the most prevalent being advertising. Other uses include reporting latest fashion news, updates, product announcements, fashion events, promotions, and customer service.

The adoption of social media within the fashion industry gives the potential customer an inside look to what goes on within the fashion house. For example, organizations can use Facebook to promote forthcoming events and product lines as well as provide full news stories. Meanwhile they can use Twitter for shorter updates and announcements. Both social media sites have the ability to promote the brand. The company decides which sites to use and controls how these sites display their image.

Whether you are based in Los Angeles, New York, London, Tokyo or Milan Joolozu can help companies in the fashion industry become a part of the social media network and capture a large audience for your brand.

Image: Michell Zappa licensed under the Wikipedia Creative Commons